2013 Hyundai Sante Fe Super Bowl Commercial Come Back When You Have a Team with Little Boys Playing Football on YouTube
Watch the Hyundai Sante Fe 2013 Super Bowl Commercial with a group of boys playing football tell another boy to "Come back when you have a team" on YouTube here. This single sentence sends the boy and his mom out looking for friends to play with him.
Each of the friends is not your average kid and do things from wrestling bears to saving adults from burning buildings. |
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In this article, we'll watch the commercial and then go through it step by step. Then we'll analyze if the commercial was effective or not at getting its message across and whether or not it was entertaining.
First let's see the commercial called "Team" on YouTube. You can also watch the extended version at the bottom of this page.
First let's see the commercial called "Team" on YouTube. You can also watch the extended version at the bottom of this page.
2013 Hyundai Sante Fe Super Bowl Ad Come Back When You Have a Team
No One Likes a Bully
The commercial starts out with a small boy playing with a football. A bully comes along and takes his football and shoves him.
"Hey, give it back!" the little boy complains.
"Come back when you have a team," the bully threatens. The other bullies laugh.
"Okay," the boy says nonchalantly.
Rock music starts up and the kid and his mom nod to each other in the Hyundai Sante Fe, knowing what they need to do.
This is a situation that people can relate to because there is so much bullying going on with little kids. You feel sorry for the boy when the other kid takes his football, but the fact that he's so nonchalant when the bully tells him to get a team kind of surprises you. Let's see what kids he finds next.
"Hey, give it back!" the little boy complains.
"Come back when you have a team," the bully threatens. The other bullies laugh.
"Okay," the boy says nonchalantly.
Rock music starts up and the kid and his mom nod to each other in the Hyundai Sante Fe, knowing what they need to do.
This is a situation that people can relate to because there is so much bullying going on with little kids. You feel sorry for the boy when the other kid takes his football, but the fact that he's so nonchalant when the bully tells him to get a team kind of surprises you. Let's see what kids he finds next.
Kids Lifting Weights in a Driveway
The first stop they make is at a house where two young redheads are lifting very heavy weights. The mother honks and the little boy moves his head toward the back seat non-chalantly. The other two boys put their weights down immediately and go running to the car.
This scene was quite clever. It's funny the way that the boys communicate without even talking, knowing what to do. It's also funny that the mom and boy are acting like they're such hot stuff.
This scene was quite clever. It's funny the way that the boys communicate without even talking, knowing what to do. It's also funny that the mom and boy are acting like they're such hot stuff.
Little Boy Welding
The second place they stop has a little boy that is welding. When he hears the horn honk, he lifts up his welding mask.
I'm not sure what welding has to do with playing football (it's manly I guess?), but it's still funny that such a small kid is welding.
I'm not sure what welding has to do with playing football (it's manly I guess?), but it's still funny that such a small kid is welding.
Kid Wrestling a Bear
Next we see the Sante Fe out in the country pulling up to a barn with a crowd of adults beside it looking at something and cheering. We find out that what they are watching is a kid wrestling a bear. When he hears the horn honk, he looks at them, nods and gives a thumbs up sign.
I like how Hyundai had to write "Fictionalization. Do not attempt," at the bottom of this part of the commercial. The special effects on this scene are great because it really doesn't look fake at all and you're glad that the main character has this little boy on his team.
I like how Hyundai had to write "Fictionalization. Do not attempt," at the bottom of this part of the commercial. The special effects on this scene are great because it really doesn't look fake at all and you're glad that the main character has this little boy on his team.
Kid Rescuing a Man from a Fire
The final boy they go to pick up is walking away from a burning building carrying a large adult man. "Thank you," the man says gratefully. The horn honks and the boys nod at each other with a determined look on their faces.
I thought that this was the funniest of the kids that were picked up. Hyundai did a really good job of making it look like the kid was actually carrying a full sized adult down the stairs outside of a real burning building.
I thought that this was the funniest of the kids that were picked up. Hyundai did a really good job of making it look like the kid was actually carrying a full sized adult down the stairs outside of a real burning building.
Come Back When You Have a Team
Now that the team is fully assembled, they march out of the car into the park. The bully looks scared and tosses the football saying, "Here, kick off." The ball comes flying back at him and knocks him over.
I was a little disappointed at the ending of the Super Bowl version of this commercial. None of the other bullies look scared of the newly formed team and you don't get to see the team that was picked do anything. It would have been funnier if the bullies had run away scared.
I do love the end of the extended version where the bully asks if they want to play touch or tackle. Watch the full version of the 2013 Hyundai Sante Fe ad below.
I was a little disappointed at the ending of the Super Bowl version of this commercial. None of the other bullies look scared of the newly formed team and you don't get to see the team that was picked do anything. It would have been funnier if the bullies had run away scared.
I do love the end of the extended version where the bully asks if they want to play touch or tackle. Watch the full version of the 2013 Hyundai Sante Fe ad below.
What Was the Point of This Commercial?
"Gather your team. The new seven passenger Sante Fe."
This commercial was designed to help emphasize that the Sante Fe can fit up to seven passengers in it. I thought that Hyundai did a great job of emphasizing this point in an entertaining way.
What did you think of this commercial? Feel free to share your thoughts in the comments below.
This commercial was designed to help emphasize that the Sante Fe can fit up to seven passengers in it. I thought that Hyundai did a great job of emphasizing this point in an entertaining way.
What did you think of this commercial? Feel free to share your thoughts in the comments below.